It’s not a mystery that a well-designed sales funnel can help you build your own digital empire, generating hundreds of thousands —or even millions— of dollars.
But are those same funnels something that can help you increase sales in other countries?
Yes and no…
If you promote your English funnels in countries like Mexico or Argentina and aim your marketing to people who speak the language, you’ll earn some money, sure…
But not as much as you could.
Stats show us that even among people with high proficiency in English, 65% prefer content in their native language
And if you only translate your content word by word, you risk your brand’s reputation and leave it exposed to cultural misunderstandings.
So… How can you make more money with all the work you have in your hands?
What do you need to do?
You need to localize your funnels.
Why you have to localize your funnels to increase sales?
As a successful infopreneur, you’ve probably generated millions of dollars mastering a lot of strategies like email marketing, paid advertising, and funnels…
Even more: There’s a high chance that you are better than 99% of the marketers and those so-called ‘gurus’.
And now you’re wondering if there’s a strategy neither you nor your pals have tried…
A strategy that can increase your sales exponentially.
Today, we want to talk about a strategy not too many business owners know of, but one that has the potential to skyrocket the value of your business.
In fact, Mindavalley used this strategy to duplicate their annual revenue.
We’re talking about localization…
Localization means to not only translate all your material, but to adapt it so it is culturally appropriate for each market…
Multiplying your earnings
So… Why localize your funnels?
Because limiting your funnels and content to the English-speaking market is losing on the chance of obtaining loyal customers all over the globe.
And although English is the most spoken language in the world…
People will always prefer to get culturally-fitting content in their local language.
A study done by ‘MindJumpers’ shows that content that is locally targeted has six times more engagement than posts that were designed for the global market.
In fact, we’ve personally seen that locally targeted sales funnels generate TWICE as many sales, too.
This is because the best way to close more deals and customers is through REAL EMPATHY.
Knowing particular details about your consumers behavior, like:
- Language Spoken
- Main Concerns
- Preferred Channel
- Online Schedules
Or as much more stuff you get to find out your target audience will definitely create a difference between being just one more of those irritating online ads and…
The solution to their problems
A localization strategy gives your company the opportunity to find an untapped competitors-free market anywhere in the world and still make your brand feel as if it was a local one.
Imagine how important it can really be for users to feel understood that:
Which translates into less sales.
That’s another reason why you should localize your funnels.
And it is not only about sharing localized trends and content that may be an interesting topic for that market, but there are also other technical details or even in the purchase process itself that allow the customer to feel more confident to finalize the purchase with you.
Adapting stuff like:
- A personalized customer service
- Local currency
- The accurate design and space for the new content
And there are even more details that you can polish for each of your different markets…
Now, maybe you’re thinking that…
Localize your funnels is a too complicated process to implement in your info product business
We get it…
If just launching one funnel for a single market can turn out to be an exhausting and time-consuming thing to do, can you imagine almost starting that funnel from scratch just to introduce you into another market (or several)?
We know how stressful it can be to localize your funnels by yourself or even searching for the right team to be part of this massive step…
Because Freelancers usually don’t look after your brand…
But even when talking about your business community, finding that trust, effort and empathy in your own coworkers is key to successfully entering other multilingual markets.
The InfOhana family is the only place where you can find a complete team of experts who can take care of everything:
- Voice Actors
- And more…
And the best part?
All this magic happens under the same roof in order to bring your products all over the world while keeping the essence of your brand in every decision and in every word.
Because our mission is to help you accomplish yours.
The online world is easier to conquer than you may imagine. Just remember that new languages are to online businesses what expanding to new countries are to brick and mortar.
You can start making that first wise move with the right click…
If you’re interested in finding out your new market opportunities, new strategies to keep on growing, or a plan to increase your revenues almost hands-free, click the link below to schedule a free 30-minute call.
But be quick.
We’re already working with companies like Mindvalley or DigitalMarketer. Even though we’re in constant growth, soon our hands will be full.
Just in 2021, we localized 44 programs for Mindvalley, which obligated us to reject many clients.
Now we’re available, but can’t tell you exactly for how long.
Book your free call now and let’s design a localization strategy for your brand.